Are brokers being branded with a scarlet ‘S’?

Mark Schoeff Jr. of InvestmentNews.com quotes Joe Heider, president of Cirrus Wealth Management, in an article about how the principle of client interaction applies to fiduciary and suitability standards. “The most valuable assets advisors have is the relationship and the trust of the client,” he says. “When they lose that, they get fired and they lose all revenue opportunity.”